Rotary Public Image
For more than 100 years, Rotary has united leaders who are committed to using their expertise to take action and improve their communities. Awareness of Rotary is high. But public understanding of who we are, what we do, and the value we bring to communities is concerningly low. It’s crucial that we tell our story in ways that help people everywhere understand what Rotary does, how we’re different, and why our work matters. Without this understanding, we can’t reach our full potential and bring more people together and improve even more communities worldwide.
No other organization is quite like Rotary. By using our unique voice consistently in all our messaging, we can ensure that our communications reflect our distinct character.
If we speak, write, and design in one voice, our communications will sound, read, and look unmistakably like Rotary. This will give our audiences a better understanding of who we are. Together, we can show the world that we’re people of action.
In our District, we are working to get the word out about the great things our clubs are doing. A multi-media awareness campaign that includes a magazine, TV spots, and video productions is underway to spotlight Rotary in individual communities.
Rotary as a Brand
People’s perception of Rotary comes from their experiences with our clubs and programs, along with the stories we tell and the images we share. Compelling, consistent brand communications — together with a great experience — can strengthen our brand and help us engage and attract more members, donors, and partners.
Public Image Leadership
Samuel Bassey
Chair – Public Image
Email: basamfi66@gmail.com